Yes, there’s a cost-of-living crisis.
Yes, people are drinking less.
Yes, venue insurance and hire costs have gone up.
Touring can feel almost impossible in this climate.
But here’s a genuine question: have you updated your marketing strategy since 2002?
Digital advertising is working for my clients.
I managed an artist who doubled their audience numbers using a simple strategy — following the lead of some incredible independent artists who are absolutely smashing it without publicity campaigns, expensive poster runs, or big spends on traditional advertising.
I’m also seeing new artists pull 60–70 paying fans on their very first tours using this same approach.
This isn’t new. Indepreneur have been teaching this strategy for years, and it still works.
It might simply be time to update the marketing plan.
I once worked with an artist who refused to stay open-minded about this shift. They promoted their tour the old way — posters, organic posts, hoping the algorithm would show it to fans. After years of playing to 100+ people, they played six shows in a row to fewer than 30 people. Ouch.
Here’s the truth:
- Your music hasn’t lost relevance.
- You’re not too old.
- People still love what you do.
They’re just not seeing it anymore.
Facebook and Instagram aren’t really social media platforms in the old sense. They’re basically digital billboards now.
Organic reach is shrinking. Feeds are full of AI content, fake celebrity posts, and ads.
But those ads could be yours — showing up directly in front of the fans who already love what you do. 🎵
Ready to get serious about the business side of music? Brouhaha’s Business Blueprint is just $69 for lifetime access. Learn more here.
On a budget?
Access my Promo Guide for Venues course FREE.
Packed with practical promo strategies — and plenty of tools artists can use too.
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